Wawe, since 1994 we create with our hands


Since 1994, passion, creativity, and professionalism to help women discover the latest fashions and trends, offering a complete and high-quality service while respecting beauty and enhancing it with style, thanks to the use of natural products from the Ayurvedic medical philosophy.

Wawe, Via di Santo Spirito 27, Florence.


  • The owners of Wave, Fabio and Rosaria, share an innate creativity and a true love for a profession they have cultivated for a lifetime. This passion brought them together, leading to an extraordinary collaboration that highlighted their individual strengths, forming the heart and soul of Wave. Fabio began his professional journey at the age of 12 as an apprentice in the salon frequented by his mother. He quickly became captivated by the allure and beauty of women and realised that his future lay in the charismatic world of hairstyling. Through this path, he had the opportunity to meet many influential people who helped him grow both as a man and as a professional. From a young age, Rosaria accompanied her mother to the hairdresser and was fascinated by the skill with which a haircut could enhance a person's personality. Always eager to experiment first on herself with new looks and styles, she was drawn into this world with the passion of someone who wants to surprise her clients with looks tailored to individual personalities, fulfilling their dreams.


    Contact us to schedule an appointment at the following numbers

    +39 3289574849  +39 0552654650

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