Wawe, trend and creativity

Wave is a boutique where highly experienced and professional hairstylists offer new cuts and trends with passion and creativity.

The salon was founded in 1994 from the meeting of Fabio and Rosaria, two young hairstylists passionate about their craft and always in search of new creative resources. From 1994 to the present day, Wave has embarked on a journey of constant growth, prioritising innovation without ever neglecting quality and professionalism. WAVE has always believed in the training and development of its staff; from the early years, they have participated in important training sessions in the world's fashion capitals, such as New York, London, Paris, Los Angeles, Milan, and Rome.

Wave's goal is to help Italian women discover the latest fashion trends. This constant drive has taken our staff all over the world, working for major fashion shows and international designers. In 2007, a turning point occurred: the new salon was inaugurated in the heart of Florence near the Church of Santo Spirito. The classic style of Palazzo Graziosi Manetti, dating back to the 16th century, blends with modern and design furnishings, reflecting the imprint that Wave aims to give to its work.

Passion and professionalism are indeed at the core of our commitment to offering a comprehensive and high-quality service, respecting the beauty of each individual and enhancing it with style. This commitment is combined with the use of natural products, derived from the Ayurvedic medical philosophy, with a low environmental impact and respectful of both skin and hair.