Treatments

Take care of your hair and scalp in Florence

We take care of your hair

Wave is much more than just a beauty boutique. It is a specialized center for hair care and aesthetics that employs various methods to hydrate, protect, compact, illuminate, rejuvenate, and provide hair with all the care it deserves. According to our philosophy, an appropriate "frame" is essential to enhance the face. Our staff takes great care of the hair, using top-quality products that contain natural ingredients such as: Turmeric, Acacia, Buriti Oil, Babassu Oil, pure Jojoba vegetable oils, Argan Oil, Wintergreen, Pomegranate, and natural Collagen.

Aveda Treatments

Botanical Repair

repairs and protects

Instantly strengthens and deeply repairs for revitalized and restored hair. Transform your hair with molecular plant repair. The groundbreaking innovation that forever changes the way hair is naturally restored and repaired.


Up to 94% naturally derived.





Nutriplenish

nourishes and deeply hydrates

72 hours of super-nourishing hydration with omega 5 oils from organic pomegranate.


94% naturally derived.







Invati Ultra Advanced

reduces hair loss by 77%

Revolutionary 100% vegan system that helps reduce hair loss due to breakage.


Thanks to the triple-action technology of Vitality Follicle Complex and the effects of ginger, eclipta prostrata, and alpinia, this system is made up of 94% natural ingredients.






Be Curly

for curly hair

The line to define wavy and curly hair and protect it from frizz.










Scalp Solution

hydrates the skin

Soothes, purifies, and increases skin hydration by 92%.


94% of natural origin.









Smooth Infusion

hair discipline

Smooths, softens, and hydrates the hair, making it easier to create sleek hairstyles while combating frizz.










Aveda Treatments

Botanical Repair

repairs and protects

Instantly strengthens and deeply repairs for restructured, vibrant hair. Transform your hair with molecular botanical repair.

The unprecedented innovation that forever changes the way hair is naturally restructured and repaired.

Up to 94% naturally derived.

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Nutriplenish

nourishes and deeply hydrates

72 hours of super-nourishing hydration with organic pomegranate omega-5 oils.

94% naturally derived.

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Invati Ultra Advanced

reduces hair loss by 77%

Revolutionary 100% vegan system that helps reduce hair loss due to breakage. Thanks to the triple-action technology of Vitality Follicle Complex and the effects of ginger, Eclipta prostrata, and Alpinia, this system is 94% naturally derived.

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Be Curly

for curly hair

The line to define wavy and curly hair and protect it from frizz.

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Scalp Solution

hydrates the skin

Soothes, purifies, and increases skin hydration by 92%.

94% of natural origin.

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Smooth Infusion

hair discipline

Smoothes, softens, and hydrates the hair, making it easier to create sleek hairstyles while fighting frizz.

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We look forward to welcoming you to our location to create the look of your dreams together!

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